Posts

Social Listening: Take on Tik-Tok.

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    For those who remember Vine and that brief encounter with Musical.ly you remember the short looped videos that seemingly ended up defining an entire generation. Creating new platforms to re-invent comedy, pop-stars, music, and visibility for creators. Dying out almost just as fast as they were created, we have now set our sights on another fast growing, highly popular and controversial app that even if you're not using on their platform, you're still finding on others. Tik-Tok , the app for making and sharing short videos. What makes me so interested in it? Before I was a user myself, I felt like I was missing out on a new experience. This app got so big, so fast even when I was going out of my way to ignore it I couldn't find a single platform that I wasn't already finding their videos shared to. Apps burn out when the relevancy just isn't there for you anymore, Facebook has ultimately been labeled as the app for "old people", Instagram is the app...
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Marketing in the News: Social Marketing Budgets.

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     Let's get into it. In this last week of studies, one thing has stuck out to me: when we're talking social marketing budgets, most businesses and corporations aren't spending enough. Why? Reason #1: They're not willing to take the risk when it comes to remarkable ideas ( Godin, Seth. Purple Cow: Transform Your Business by Being Remarkable . Portfolio, 2004) . Reason #2: They're not advertising in the right places in the right way  ( Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World . HarperBusiness, 2013).  This article caught my attention because it dove into the comprehension of how business executives are becoming aware that commerce and communications is changing, and changing fast.      The article discussed a brief and in-depth insight into the preferred ways that consumers are conducting their communications for most, if not all of their activities. Social media is ranked as the number one way b...
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About Me

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       If you've found your way on to my page, welcome! Let me take a moment to introduce myself:       My name is Hailey Whitfield, sales coordinator by day, student at night. I started my journey at LBCC in 2018 after graduating from a small town less than an hours drive away. Over the course of that time, I've learned a career in healthcare may not be my calling, I took a gap year to explore my career options, I married my high school sweetheart, and I adopted 2 dogs.       So here I am, 20 years old, embarking on a new journey in the world of business. After getting a job in sales, I've become more interested in pursuing a degree in business management. Although, I'm perfectly open to the idea of marketing... hence... why I am here! What I would like to take away from this course is more information on the promotional and social side of marketing. I know that's very broad, but I am here to take it all in. I consider myself ...
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