Hailey's Marketing Blog

    For those who remember Vine and that brief encounter with Musical.ly you remember the short looped videos that seemingly ended up defining an entire generation. Creating new platforms to re-invent comedy, pop-stars, music, and visibility for creators. Dying out almost just as fast as they were created, we have now set our sights on another fast growing, highly popular and controversial app that even if you're not using on their platform, you're still finding on others. Tik-Tok , the app for making and sharing short videos. What makes me so interested in it? Before I was a user myself, I felt like I was missing out on a new experience. This app got so big, so fast even when I was going out of my way to ignore it I couldn't find a single platform that I wasn't already finding their videos shared to. Apps burn out when the relevancy just isn't there for you anymore, Facebook has ultimately been labeled as the app for "old people", Instagram is the app...

     Let's get into it. In this last week of studies, one thing has stuck out to me: when we're talking social marketing budgets, most businesses and corporations aren't spending enough. Why? Reason #1: They're not willing to take the risk when it comes to remarkable ideas ( Godin, Seth. Purple Cow: Transform Your Business by Being Remarkable . Portfolio, 2004) . Reason #2: They're not advertising in the right places in the right way  ( Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World . HarperBusiness, 2013).  This article caught my attention because it dove into the comprehension of how business executives are becoming aware that commerce and communications is changing, and changing fast.      The article discussed a brief and in-depth insight into the preferred ways that consumers are conducting their communications for most, if not all of their activities. Social media is ranked as the number one way b...